LinkedIn for your business may seem like an extra step that may not make sense to you. If you think of LinkedIn as just a job-search site, you’re not alone. After all, it was the job listing component of the platform that turned into a highly lucrative source of revenue for the social media giant. However, it’s so much more than that.
Today, social media has become an indispensable part of business, and not just for job searching. Thanks to the development of cloud technology and the growing migration to remote work, social media is one of the most important ways to get your brand—business or personal—and your message out into the world. Using LinkedIn for your business may seem like it’s coming out of left-field, but trust us when we say there are plenty of reasons to get on it.
LinkedIn is still a hot spot for job seekers, but even if you’re not looking for a career change, it’s a platform you should take advantage of to enhance your professional presence. There are plenty of positives in using LinkedIn for your business ventures and endeavors.
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Here are 5 reasons why you should be using LinkedIn For Your Business:
LinkedIn is a professional platform.
You won’t distract from your message—or be distracted—with photos of frolicking puppies or impassioned live-tweets of the hottest new binge-watch. LinkedIn is all business, all the time. There are tons of college graduates or experienced folks looking for professional, reliable companies. If you make an effort and place yourself within this circle of professionals, it can solidify how your business looks and appears to others. LinkedIn is the main hub for business, networking, and connections. If you have a business, using LinkedIn for your business can open new doors for you.
LinkedIn can help position you as an authority.
Share your expertise and insights with regular posts and articles. Showcase samples of your work. Announce professional achievements. You’re an expert; be proud of that status and let everyone know it. If you have any words of wisdom, articles, blogs, or hot topics, showcase that. Remember, you also represent your business, and oftentimes business owners are more popular than their own business. Connect with others and share a space with other professionals, even if it’s just virtually.
LinkedIn reported 690 million users worldwide in 2020.
While you probably won’t connect with all of them, the potential for connections you can tap is virtually limitless. Plus, LinkedIn’s users love to share useful content, extending the reach of your information. As mentioned above, using Linked for your business can open doors to all kinds of professionals seeking jobs, giving advice, or just checking out different businesses. It is a great platform with so many people, businesses, and opportunities. You need to be integrated with other like-minded individuals to succeed.
LinkedIn keeps you up to date on industry news and trends.
Follow and connect with people, groups and companies in your industry and profession, and you’ll have a daily news feed perfectly tailored to your topics of interest. Perhaps the most important tip is to stay up to date. When using Linkedin for your business, you are getting a news feed that is relevant and applicable to either you or your business. Whatever better way to stay ahead of the game and keep a spirit of innovativeness.
LinkedIn helps build social proof.
The ability to recommend or endorse connections is built into the platform. We are a ratings-obsessed society, and those recommendations can play a major role when someone wants to do business with you. They can look up your company and see that you have plenty of connections and solid, professional investment. You want to be reached and accessible in all spaces, and using Linkedin for your business gives you that and more.
If knowledge is power, connections are the circuits that spark that power. LinkedIn members are not only enthusiastic content-sharers—they love to connect and grow their networks with fellow professionals from all over the world. Whether you’re looking to boost your business or your personal brand, LinkedIn can help extend your reach.
As always, Karla Dennis and Associates, Inc. is here to give you advice and tips on a wide range of topics. Make sure to read more of our blogs, especially if you own a business! There are plenty of ways you can improve your business, and using Linkedin for your business is just one more step in the right direction.