Ring In 2019 with More Sales
The first few weeks following the holidays can be slow for many businesses, but employing a few simple strategies can help you boost your sales now and throughout 2019.
Focus on building trust, not advertising: It’s no secret that traditional advertising has been losing its power to persuade prospects. According to Neilsen media research, the most-trusted sources of promotion in the digital era include people you know, branded sites, editorial sites, and reviews. To tap into the trust-building opportunity, focus on providing relevant, helpful content on your website and asking your customers to write reviews on Yelp!, Google, Facebook and other sites where your target audience seeks referrals.
Tap into creativity to combat conformity: Sometimes it may seem easier to follow the herd (especially your competitors) when it comes to marketing your business, but from a sales perspective, this is not a winning strategy. Instead, think about the unique characteristics of your customers and what you can offer them to come up with a compelling call to action. Once you have your message, share it in channels where your target audience looks for information about products and services like yours—not just where everyone else is advertising.
Learn how your customers like to communicate: You can’t expect to make sales if you can’t connect with your customers in an engaging way. Find out how your customers want to hear from you. One of the best ways is to simply ask them! You can send out a survey or ask new customers how they heard about you. Of course, measuring the results of e-marketing initiatives for impact will also help you get a better idea of which forms of communication work best.
Work to win the online battle: Even if you don’t sell directly online, being able to connect with your customers via the internet is absolutely imperative. However, Businessinsider.com reports that roughly 30 percent of all internet users will be using ad blockers this year. This means that most traditional ads won’t reach one out of every three users. So what is a business owner to do to promote their brand online? Instead of relying solely on online advertising, be sure that your website content is optimized for the search terms that your best prospects would use to find your products and services. In addition, keep in mind that experts predict over the next year or two that over 50 percent of all searches will be made through voice. This means it’s even more important to understand the questions customers ask to find your type of business online.
Make high-touch service a priority: Whether you serve customers in-person or remotely, providing excellent service is absolutely imperative. While this may seem basic, great service and an attitude of helpfulness can really set you apart in the current era of convenience-seeking consumers. Research shows that developing meaningful relationships with clients results in better retention and higher sales.
If your business is sluggish at the beginning of the year, try putting these strategies in place to ring in more sales and add some momentum to your 2019 marketing efforts. You may just find that this year becomes one of your most profitable yet!